France mulls penalties to rein in ultra-fast fashion brand - A great initiative, quite delightful that France wants to pave the way. Looking forward to see parliament making the right decision there.

French Environment Minister Christophe Bechu said in a statement on Monday that following a meeting with industry players, activists and researchers, his ministry plans several measures to reduce fashion’s environmental impact. He said France plans a ban on advertising by ultra-fast fashion companies and the introduction of a financial incentives system to make ultra fast-fashion more expensive while sustainable fashion will become cheaper.